How To Grow Instagram Page With
Ease (2019 Steps)
To Grow On Instagram you need to firstly let me
clarify that the importance people and brands place
on follower counts or the impressions their content
receives is grossly overvalued. I can’t say numbers
don’t matter, but the value everyone places on these
numbers needs to be reconsidered. There is just too
much emphasis on the width of engagement.
how many potential connections they make—rather
than the depth of those interactions which, in my
eyes, is far more important.
It doesn’t matter if you have an Instagram account
with a million followers or if you just created a new
profile today, this is absolutely the advice I would
give to anyone looking to build a more meaningful
community on Instagram or online. The reason I feel
comfortable answering this question is that I’ve
spent the last 10 years of my career trying to
understand user psychology and reverse engineer
attention into an engaged community online. This is
not theory, it’s practical advice that has worked for
me and thousands of other individuals, companies,
products, and brands. I started using these tactics on
Twitter but obviously migrated them to Facebook
and Instagram. No matter which platform comes
next, this will be the behavior I deploy to build
awareness, and more importantly, community online.
The truth is, the way to win on social media is to
actually be social! The number of Instagram followers
you have means nothing if you can’t build a
community of like-minded people who care and
engage. The only real way to do this from scratch is
to become part of the conversation, you need to
participate and engage with people who have the
same interests as you.
I came up with what I like to call the $1.80
Instagram strategy which translates to leaving your
personal $.02 on the top 9 trending Instagram posts
for 10 different hashtags that are relevant to your
brand or business every single day. By the end, you
haven’t just left your $.02, but a full $1.80 of
thoughts online in the specific category, niche or
industry you want to become a part of.
I’m going to use the example of meditation. imagine
that you are deep into meditation and have been
practicing for years and now you want to build a
business around meditation or grow your personal
STEP 1: FINDING THE BEST HASHTAGS TO FOLLOW
The best part about searching for hashtags is that
you can quickly and easily identify related tags in
your industry or niche. Once you search meditation,
Instagram recommends related hashtags to follow.
Spend time searching not only the most popular
hashtags but lesser known hashtags that still relate
and can make a real impact. When you find a
hashtag, or better yet a post, the first thing you need
to do is identify who that person is. Click on the
post, identify the account, read their bio, look at their
profile, understand their likes, dislikes, and activity.
Read the copy below and engage, even if the account
only has 190 followers but every single post that
user creates has 60 likes and 20 comments, REACH
OUT and leave your $.02. The thought that a low
number of followers can be considered “irrelevant”
makes no sense to me. You can have 10, 10,000, or
1,000,000 followers and all it takes is for one post to
be noticed by one person to cause a social media
chain reaction. The absolute number does not
matter. One retweet, one repost, one link in an email
is enough to get the ball rolling.
STEP 2: LEAVE YOUR INSTAGRAM COMMENT $.02
FOR THE 1.80 INSTAGRAM STRATEGY
Now that you’ve identified the top 9 posts for your
top 10 hashtags… it’s time to leave your $.02 which
means leaving your thoughts and trying to provide
value where you can. If you see someone in the
comments who has a question and you know how to
respond, answer. If you love the post and admire the
aesthetic, say so! If you have thoughts about the
quote or the copy in their post, reply! If the image
reminds you of another content creator, tag them. If
you think a friend would benefit from seeing it, share
it with them. Comment, like, engage, respond, share.
These are the simple and easy ways you can leave
your $.02. Realistically this shouldn’t take any more
than 2 minutes per post.
You don’t have to write a book or say something
profound, you just have to engage and interact. That
is what it means to be social. But please please
please be authentic to yourself and the person on
that post. We all know what a spam comment looks
like. And if you really want to connect, send a DM to
the creator. Mention the post and why you liked it.
Respond to their story and say something valuable.
Ask if you can help, collaborate, promote, etc.
STEP 3. CONTINUE TO COMMENT, LIKE AND
ENGAGE ON INSTAGRAM
It’s as easy as that. The overall process is incredibly
simple. It’s $.02 , on 9 posts for 10 hashtags every
day. That all adds up to $1.80. No matter how much
value you provide, this is still a game of numbers.
You have to be willing to give yourself more at-bats.
Everyone else is only leaving $.02. You’re leaving a
$1.80 Every single day.
Even if that is only one new follower a day or 1 new
idea about what works and what doesn’t on
Instagram. No matter what, I guarantee you will
learn. You will learn something about the platform,
about culture, about human behavior, about how
people interact online, about empathy and humility
and perspective, it’s all there through this little
process. It’s leaving your $.02 and being part of a
So, start deploying the $1.80 strategy. You’re going
to drop $1.80 a day, two cents at a time, nine top
posts, on ten different hashtags, every day. And that
will slowly but surely build an audience that knows
you and appreciates your content. You’re going to
leave $1.80 in karma, $1.80 in community, $1.80 in
your thoughts. You’re not there to say follow, follow,
The way to be discovered is to either put out great
content, and have one piece go viral, or the way I like
it, and the strategy that has always worked for me is
to become part of the community. You will pick up
three to four followers a day, which are meaningful.
Not bots and spam, but meaningful connections.
That means you’ll probably receive 100 new
meaningful followers in a month. Which means you’ll
put out a piece of content and if one of them is
special, and one of the people that follow you has a
bigger audience and decided to share it, then away
But that’s not even the best part. You know what’s
so great about the $1.80 Instagram strategy? It’s
not that you’re going to get exposure, or you’re
going to get some followers, or that you’re going to
contribute and be a great community member, but
you’re also going to learn. Because you’re going to
watch and consume, 90 pieces of content a day that
are doing well on Instagram, which is then going to
inspire and help you strategize the content that you
yourself are going to put out on Instagram. That’s a
really good use of three hours a day.